Released on = June 22, 2007, 8:46 am

Press Release Author = Teresa Lo Contro

Industry = Marketing

Press Release Summary = Polar Design (www.polardesign.com) took home two Horizon
Interactive Awards, including a Gold in E-Commerce/Sales and a Bronze in Public
Service/Non-Profit, while also completing a unique floating flash demo for a
regional New England savings bank.

Press Release Body = [Woburn, MA] - June 22, 2007 - Polar Design
(www.polardesign.com) today announced significant contributions to interactive
design in the first half of 2007. The company took home two Horizon Interactive
Awards, including a Gold in the E-Commerce/Sales category for the Cheers Boston
E-Commerce Site (www.cheersboston.com/storeindex.htm) and a Bronze in Public
Service/Non-Profit for the Massachusetts Laborers' Secure Benefit Funds Portal
(www.mlbf.org). Additionally, Polar completed an interactive floating Flash
presentation to announce a new product for Florence Savings Bank, a regional
community savings bank.

The Gold award in the E-Commerce/Sales category for Cheers recognizes Polar Design's
state-of-the-art integration of a Flash-based interface with its highly adaptive Web
2.0 e-commerce platform, InsightBuilder® ECOM. The dynamic, animated interface
reinforces the Cheers' brand, yet remains mindful of usability and SEO concerns.
This balance ensures the site captivates with an immersive environment without
compromising on ease of use or search engine visibility.

The bronze award in the Public Service/Non-Profit category for Massachusetts
Laborer' Secure Benefits Portal recognized Polar Design for combining an intuitive
and unique dashboard display of union members' benefits data, ported from legacy
databases and secured on Polar Design's servers. Michael O'Neil, Project Manager,
noted, "the Massachusetts Laborers\' Benefit site combines aesthetically pleasing yet
easy to use and informative interfaces with technology that protects members'
security and privacy - we are proud to have enabled the Funds' to provide members
best of breed access to information and online customer service in conjunction with
their benefits."

Finally, Polar Design recently launched an interactive "floating" Flash presentation
for the Florence Savings Bank (www.florencesavings.com) that balances many
constraints, including the existing branding, as well as the need to increase
conversion of visitors to prospects for the bank's new checking account product.
Nathan Bedrick, the lead Interactive Developer on the project, observed that, "the
Flash piece accomplishes its goals without compromise by breaking the rules - it has
retained the bank's classic branding but still attracts attention by breaking out of
its boundaries and floating above the page for first time visitors." A case study
is available on the Polar Design web site at http://www.polardesign.com.

About Polar Design
Polar Design (www.polardesign.com) is a mid-sized interactive agency with offices in
the United States and Europe, founded in 1999 with the mission of elevating
corporations\' and non-profits\' Internet communications. Our 30 employees serve the
web marketing and e-commerce needs of Fortune 1000 and small businesses alike
through their diverse specialties, from identity and concept development, to graphic
and multimedia flash design, to programming and database development. In addition
to custom design and development, Polar Design provides a range of marketing
solutions, an affordable "hosted" content management and e-commerce platform, as
well as application hosting with twenty-four hour support.

About the Horizon Interactive Awards
The Horizon Interactive Awards are an international competition recognizing
outstanding achievement among interactive media producers. Each year the Horizon
Interactive Awards reviews entries from hundreds of interactive media producers
around the world. A panel of industry professionals determines what work is to be
recognized and therefore distribute awards to those who exceptionally produce and
develop interactive media. Further information is accessible at
www.horizoninteractiveawards.com.

About Florence Savings Bank
Founded in 1873, Florence Savings Bank has been committed to provide its customers
with the best service in banking. Being the largest independent Hampshire County
bank and one of the fastest growing banks in their area, Florence Savings Bank has
gained its role as a community-based banking provider with a substantial emphasis on
customer service. With almost one billion dollars in assets they have been the
number one mortgage lender in the past nine years essentially giving them an immense
opportunity to rapidly grow.
www.florencesavings.com

Flash is a trademark of the Adobe Corporation.


**Interviews with Polar Design available on request.



Web Site = http://www.polardesign.com

Contact Details = Polar Design
600 Unicorn Park
Woburn, MA 01801
TEL: 781-404-4000
contact@polardesign.com